Adobe 2009 Annual Report Download - page 23

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23
Adobe ColdFusion in the Cloud—new hosted service available in beta release; enables developers to build ColdFusion
applications through the Amazon Web Services environment with access to the capabilities of ColdFusion as a hosted
service.
Adobe Flash Catalyst—an interaction design tool for prototyping RIAs and enabling design and development workflows
throughout the application development cycle.
Adobe Flash Lite—client software used in a wide range of non-PC devices including mobile phones and consumer
electronic devices; provides a subset of Adobe Flash Player functionality for viewing and interacting with content designed
for mobile handsets, televisions and other types of devices.
Adobe Flash Builder—an Eclipse-based IDE for developing RIAs with the Adobe Flex framework for either Adobe
Flash Player or Adobe AIR; developers utilize Flash Builder to quickly build and deploy applications that are expressive,
intuitive and rich in interactivity.
Adobe Flash Player—the most widely distributed rich client software on PCs and consumer electronic devices, Adobe
Flash Player provides a runtime environment for text, graphics, animations, sound, video, application forms and two-way
communications.
Adobe Flash Platform Services—new developer services that enable advertisers and content publishers to promote,
measure and monetize applications across social networks, desktops and mobile devices.
Adobe Flex—a free, open source framework, compiler and debugger for developing RIAs targeting the Adobe Flash
Platform; developers use Flex to compile and debug MXML and ActionScript files into the SWF format that executes in
Adobe Flash Player and Adobe AIR.
Print and Publishing Segment
Our Print and Publishing business segment contains several of our products and services which address market
opportunities ranging from the diverse publishing needs of technical and business publishing to our legacy type and OEM
printing businesses. These opportunities and the products we offer to address them, are reviewed below in the following
OEM PostScript and Print and Publishing categories.
OEM PostScript Opportunity and Strategy
Graphics professionals and professional publishers require quality, reliability and efficiency in production printing, and
we believe our printing technology provides advanced functionality to meet the sophisticated requirements of this
marketplace. As high-end printing systems evolve and transition to fully digital, composite workflows, we believe we are
uniquely positioned to be a supplier of software and technology based on the Adobe PostScript and Adobe PDF standards for
use by this industry. We generate revenue by licensing our technology to OEMs that manufacture workflow software,
printers and other output devices.
In fiscal 2009, we maintained our OEM PostScript revenue through continued innovation with PostScript technologies.
In 2010, we plan to continue to enhance PostScript as well as utilize PDF enhancements to maintain these formats as
standards in publishing and printing work flows.
OEM PostScript Products
Adobe PostScript—a printing and imaging page description language that delivers high quality output, cross-platform
compatibility and top performance for graphically-rich printing output from corporate desktop printers to high-end publishing
printers; gives users the power to create and print visually rich documents with total precision; licensed to printing equipment
and workflow software manufacturers for integration into their printing products.
Adobe PDF Print Engine—a new, next-generation printing platform that enables complete, end-to-end PDF-based
workflows using common PDF technology to generate, preview and print PDF documents; allows PDF documents to be
rendered natively throughout a workflow, providing performance benefits which include eliminating the need to flatten
transparent artwork.