Adobe 2009 Annual Report Download - page 15

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Enterprise Strategy
In fiscal 2010, we will continue to focus on offering more complete enterprise server-based solutions targeting the needs
of governments and enterprises worldwide. We wish to help these customers develop and deliver self-service and assisted-
service Web-based applications that blend rich user interfaces and documents with data capture, document collaboration,
process management and document generation capabilities that are easy to use. We strive to provide solutions which are
customer-centric and help the constituents of our customers work together on complex processes and bridge the digital and
paper-based environments, and do so by providing capabilities that are accessible by anyone. We intend to provide such
solutions directly through our field organization, as well as together with global and regional systems integrators we partner
with that deliver comprehensive solutions to their customers.
We will continue to focus our go-to-market efforts on vertical markets such as financial services and government. We
intend to continue to build out our go-to-market model to leverage sales and consulting delivery through systems integrator
partners. We will also work to enhance our solutions offerings through investments in new SaaS, or on-demand, capabilities
for our enterprise server product family.
With our Connect Pro product, we intend to increase awareness of our solution in markets such as government and other
regulated industries. We also intend to expand our go-to-market opportunity by working with Conferencing Service
Providers, and we plan to deliver capabilities which allow developers to build collaboration-enabled business processes
utilizing Connect Pro functionality and services.
Enterprise Products
Collaboration
Adobe Acrobat Connect Pro—a rich Web-based communication system which enables organizations to reduce the costs
of travel and increase the effectiveness of online training, marketing events, sales meetings and collaborative Web
conferencing solutions which are instantly accessible by customers, partners and employees using Adobe Flash Player;
consists of a core Connect Events Server or hosted service, and modules that provide specific application functionality,
including Connect Training and Connect Events; can be deployed with either some or all of these components together;
Connect Training allows organizations to build a complete online training system with Microsoft PowerPoint presentations
that include surveys, analysis, course administration and content management; Connect Events allows users to provide
seminar and training sessions as well as to conduct business presentations through the Web.
Data Capture
Adobe LiveCycle Barcoded Forms ES2—server-based software application which enables organizations to accurately
capture user-supplied information from fill-and-print paper forms that uses proven and dynamic 2D barcode technology
online and offline to automate the extraction of data from paper forms and deliver it to core systems for processing;
dramatically reduces costs, errors and time compared to manual data entry and solutions based on optical character
recognition; barcodes are initially set up through creation of the form with Adobe’s Designer application; after the form is
printed, signed and returned by users of the form, the barcode on the form is scanned and decoded, and form data obtained
from the barcode is routed to the appropriate enterprise application through Adobe’s LiveCycle server products.
Adobe LiveCycle Data Services ES2—high-performance, scalable and flexible framework that streamlines the
development of RIAs using Adobe Flex and Adobe AIR; abstracts the complexity required to create server push–based
applications and supports a rich set of features to create real-time solutions; utilizes powerful data services and simplifies data
management problems such as tracking changes, synchronization, paging and conflict resolution; deployed as a standard
J2EE Web application, which enables customers to leverage their existing infrastructure.
Adobe LiveCycle Forms ES2—server-based software application that organizations can use to cost-effectively and
securely extend their core business processes beyond their enterprise system; enables customers to create and deploy XML-
based form templates as PDF, SWF, or HTML for use with Adobe Reader or Adobe Flash Player software, or with Web
browsers; provides for the capture of data from submitted forms and the transfer of the data directly into an organization’s
core business systems, thereby streamlining form-driven business processes and improving data accuracy.
Adobe LiveCycle Reader Extensions ES2—server-based software application which lets enterprises easily share
interactive Adobe PDF documents with external parties without requiring recipients of the documents to purchase Acrobat
software that normally would be necessary to interact with the Adobe PDF documents they receive; unlocks features on an
individual Adobe PDF document by document basis so that when such a file is opened in the free Adobe Reader, users have