Adobe 2009 Annual Report Download - page 22

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consumption. In addition, new features include developer support for multi-touch and gesture user interfaces, accelerometer
support and screen orientation adjustments, and mobile text input mechanisms. Based on this progress, in October of 2009 we
demonstrated initial versions of the new Flash Player running on smartphones systems using operating systems such as
Google Android and Windows Mobile. We expect to deliver beta versions of this software to handset manufacturers using
these operating systems as well as Palm WebOS, Nokia S60 and RIM. We further expect handset manufacturers using these
platforms to begin shipping phones with Flash Player 10.1 installed on them starting in the first half of 2010.
With the delivery of Flash Player 10.1 in fiscal 2010 to OSP members, we believe nineteen of the top twenty handset
manufacturers have now committed to utilizing Adobe Flash technologies for Web browsing, application creation and the
delivery of rich, consistent Internet experiences on their devices. Over time, we expect this broad community to adopt Flash
Player 10.1, increasing the need for Adobe’s designer and developer tools used to create content and applications, as well as
broadening our Omniture and LiveCycle opportunities as Web and IT developers extend the reach of their solutions to
include mobile handsets as enterprise clients.
Another major focus of our Platform business unit is to broaden the reach and capabilities of the Adobe Flash Platform
through the delivery of our newest cross-platform client named Adobe AIR. Based on Flash, PDF and HTML technologies,
Adobe AIR enables the creation and delivery of Web-enabled desktop applications that run outside of a Web browser.
Adobe AIR-based applications extend today’s Web browser-based applications to have the power and utility of desktop
applications with capabilities such as access to the local file system, alerts and notifications, and the ability to work offline
and then synchronize data when the application has online access again. Developers of Adobe AIR applications are able to
create persistent, branded desktop experiences which can be developed using standard Web technologies such as HTML,
Ajax, Flash and PDF, as well as common audio and video formats.
Adoption of Adobe AIR has been substantial since first being made available in fiscal 2008. As of October 2009, there
were more than 250 million AIR downloads, along with more than one million downloads of the AIR developer tools used to
create these applications. Companies such as eBay, DirecTV, The NASDAQ Stock Market, FOX News, Salesforce.com, The
New York Times, AOL, Atlantic Records and the BBC have already deployed commercial applications based on Adobe AIR.
As the adoption of our Flash Platform grows, our Platform team also focuses on the development and delivery of our
developer solutions such as Flash Builder and Flash Catalyst to leverage the latest innovations adopted by Flash Player users.
These solutions ensure reliable, secure and rich application experiences across the broadest range of browsers, operating
systems and devices. In fiscal 2010, we expect to deliver new versions of Flash Builder and Flash Catalyst as standalone
products, as well as part of our Creative Suite family of products to address the needs of designers and developers creating
content and applications for both PC and non-PC environments.
We also anticipate that growth in sales of Internet-connected televisions from vendors like Samsung and Vizio will
continue to increase. Participation by these partners and potentially others will extend our opportunity for Flash Player
distribution from mobile devices to Internet-connected consumer electronic devices in the digital home. We expect this in
turn will increase the need for designer and developer solutions – ranging from our Creative Suite family of products to
previously mentioned developer tools and technologies which make up the Adobe Flash Platform.
Our ColdFusion product line also provides fast and easy ways to build and deploy powerful Internet applications.
Developers can extend or integrate ColdFusion with Java or .NET applications, connect to enterprise data and applications,
create and interact via Web services, or interface with SMS on mobile devices or instant messaging clients. ColdFusion can
also be used for business reporting, rich-forms generation, printable document generation, full-text search and graphing and
charting—enabling customers to more fully engage their constituents with better Web experiences. Although our ColdFusion
business was affected by the economy in fiscal 2009, we continued to innovate and provide ColdFusion developers with
enhanced capabilities to support their evolving needs.
Platform Products
Adobe AIR—desktop client software which allows developers to use existing Web development skills (e.g. HTML,
Ajax, Flash and Flex) to build and deploy RIAs on the desktop and on non-PC devices.
Adobe ColdFusion—provides a server-scripting environment and a set of features used by organizations for building
database-driven scalable applications that are accessible through Web browsers, Adobe Flash Player and Adobe AIR; built on
an open Java technology architecture and can be deployed on third-party Java application servers that support the J2EE
specification.
Adobe ColdFusion Builder—new development tool for building ColdFusion applications; provides a unified,
customizable and extensible development environment to code applications, manage servers and deploy projects.