Adobe 2009 Annual Report Download - page 20

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Omniture Conversion
Omniture Test&Target—hosted software which provides users such as marketers the capabilities to make their online
content and offers more relevant to their customers, yielding the potential for greater customer conversion; provides an
intuitive interface for rapidly designing and executing tests, creating audience segments and targeting content.
Omniture Survey—hosted software which helps organizations design, create and implement online surveys to measure
audience sentiment.
Omniture SiteSearch—hosted software which gives users such as marketers the ability to control and optimize the
search results on their sites; enables control over the search experience with presentation and navigation features designed to
help guide visitors to the most relevant information; integrated with Omniture SiteCatalyst, SiteSearch dynamically promotes
the most successful products, services and content to the top of search results using analytics-derived metrics such as
revenue, conversion rates and page views.
Omniture Recommendations—hosted software which enables businesses to promote products and content online;
utilizes flexible data and behavioral driven algorithms, allowing customers to increase conversions on their Websites by
ensuring relevant choices are automatically presented to customers, either on Websites or through email campaigns.
Omniture Merchandising—hosted software which enables retailers to implement online merchandising strategies that
optimize marketing effectiveness through increased conversions and average order value; helps retailers grow their online
business by improving shoppers’ ability to find and select products, as well as promoting products based on business goals
and metrics.
Omniture Publish—an on-demand Web content management solution that enables business users to easily create,
manage and update Web content without the need of IT or Web developers; enables content owners to easily publish and
maintain content on their Websites.
Omniture Online Analytics
Omniture SiteCatalyst—hosted software which provides customers and users such as marketers the ability to capture,
store and analyze information generated by their Websites and other sources and to gain real-time business insights into the
performance and efficiency of marketing and sales initiatives and other business processes; built on a scalable and flexible
computing architecture.
Omniture Discover—hosted software which provides users such as Web analysts and online marketers with real-time
visitor information and insight; enables businesses to understand a comprehensive, multi-dimensional view of their customers
through accurate and timely information such that they can make informed decisions to improve the performance of their
business.
Omniture Multi-Channel Analytics
Omniture Insight—on-premise software which enables organizations to quickly analyze large volumes of rapidly
evolving data in real-time; provides users with visualization capabilities to assist them with making quick business decisions
that can improve overall business performance; accepts data from any source, including data warehouses and business
intelligence tools.
Omniture Insight for Retail—on-premise software which provides organizations with rapid customer insights using real-
time analysis of large volumes of continuously changing point-of-sale, kiosk and inventory data; helps users correlate data to
online interactions for a deeper understanding of customer responses across multiple channels.
Omniture Open Business Analytics Platform
Omniture DataWarehouse—contains the information captured by Omniture SiteCatalyst, our core Omniture product
offering, and other Omniture applications.
Omniture Genesis—contains application programming interfaces to integrate and augment analytics data with relevant
data from Internet and enterprise applications and data from a growing number of online and offline channels to enable
business optimization.