Adobe 2009 Annual Report Download - page 58

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58
Segment Information (dollars in millions)
Fiscal
2009
% Change
2009 to 2008
Fiscal
2008
% Change
2008 to 2007
Fiscal
2007
Creative Solutions ..................
$
1,702.1
(18
)%
$
2,072.8
9
%
$
1,899.0
Percentage of total revenue .........
58
%
58
%
60
%
Knowledge Worker .................
623.0
(23
)%
810.9
11
%
728.5
Percentage of total revenue .........
21
%
23
%
23
%
Enterprise .........................
235.5
(7
)%
253.0
32
%
191.3
Percentage of total revenue .........
8
%
7
%
6
%
Platform ..........................
181.0
(22
)%
231.6
74
%
133.4
Percentage of total revenue.........
6
%
6
%
4
%
Print and Publishing ................
178.0
(16
)%
211.6
3
%
205.7
Percentage of total revenue.........
6
%
6
%
7
%
Omniture .........................
26.3
*
%
—
—
%
—
Percentage of total revenue.........
1
%
—
%
—
%
Total revenue ....................
$
2,945.9
(18
)%
$
3,579.9
13
%
$
3,157.9
_________________________________________
* Percentage is not meaningful.
Fiscal 2009 Revenue Compared to Fiscal 2008 Revenue
Revenue from our Creative Solutions segment decreased $370.7 million during fiscal 2009 as compared to fiscal 2008
primarily due to reduced adoption of our CS family of products because of the global recession and generally weak macro-
economic environment. The decrease was driven largely by a 15% decline in Creative Suites related revenue and a decline of
27% in Photoshop point product revenue. Also contributing to the decrease was an overall decline in the number of units
licensed. Average unit selling prices have remained relatively consistent.
Revenue in our Knowledge Worker segment decreased $187.9 million during fiscal 2009 as compared to fiscal 2008 for
similar reasons as Creative Solutions in addition to a decrease in the licensing of our Acrobat family of products. We attribute
the decline in revenue to lower volume licensing by our enterprise customers, as well as a decrease in the number of units
sold through our shrink-wrap distribution channel. Average unit selling prices have remained relatively consistent.
Revenue from our Enterprise segment decreased $17.5 million during fiscal 2009 as compared to fiscal 2008 primarily
due to the economic impact which resulted in reduced spending by our enterprise customers.
Revenue from our Platform segment decreased by $50.6 million during fiscal 2009 as compared to fiscal 2008 due to
the impact of the OSP which we announced on May 1, 2008, and involves the removal of certain licensing fees of our Flash
Lite client with OEMs.
Revenue in our Print and Publishing business decreased by $33.6 million during fiscal 2009 as compared to fiscal 2008
due to reduced demand because of the global macro-economic downturn.
We acquired Omniture in the fourth quarter of fiscal 2009, and as such, there is no prior fiscal 2008 period with which
to compare Omniture fiscal 2009 revenue.
Fiscal 2008 Revenue Compared to Fiscal 2007 Revenue
Revenue from our Creative Solutions segment increased $173.8 million during fiscal 2008 as compared to fiscal 2007
primarily due to ongoing adoption of our CS3 family of products, as well as the launch of our CS4 family of products in the
fourth quarter of fiscal 2008. We also achieved solid growth in our Scene7 business and with our hobbyist products. The
increase was also driven by a 7% increase in Creative Suites related revenue and an increase of 5% in Photoshop point
product revenue. Also contributing to the increase in fiscal 2008 as compared to fiscal 2007 was an increase in certain unit
average selling prices. Units sold remained relatively stable.
Revenue in our Knowledge Worker segment increased $82.4 million during fiscal 2008 as compared to fiscal 2007
primarily due to an increase in the licensing of our Acrobat 8 and new Acrobat 9 family of products. An increase in the
number of units sold as well as a slight increase in certain unit average selling prices also contributed to higher revenue as
compared to fiscal 2007.