Adidas 1999 Annual Report Download - page 8

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When it comes to showcasing our brands, there’s one
common element that stands out: innovative technology.
adidas, Salomon, Taylor Made and Mavic have all made
strides this year with products that break ground in the
sporting goods industry. This significant competitive
edge has been achieved through on-going product
research and development.
Innovation: The Cornerstone of our Brands
Today's leading products form the basis for the innova-
tive products of tomorrow. If we look back to 1954 when
Adi Dassler first invented shoes with screw-in studs, and
we compare them to shoes we have today, such as
the fifth generation Predator®with its Exchangeable
TRAXION®outsole, it’s clear that a good idea will
always remain a good idea. But to remain successful,
the implementation must constantly evolve to meet
consumers’ rising demands.
A good example of the innovative strength of our brands
is Salomon. Salomon went from making bindings to
producing skis and in-line skates and has lately taken
another market by storm: snowboarding. Salomon snow-
boards are so popular because Salomon is constantly
developing boards that ideally meet the needs of this
sport. Now enjoying the status of cult products, with
their new technology Salomon snowboards are more fun
to ride than other boards.
adidas, Salomon, Taylor Made and Mavic: dynamic
brands in a dynamic industry. With this kind of commit-
ment to creating exciting, innovative products, one can
only imagine what lies ahead. One thing is certain,
though. With our dedication, our innovative spirit and our
honest commitment to sport, we are ideally positioned
to remain at the leading edge.
INNOVATION
4
adidas-Salomon