Adidas 1999 Annual Report Download - page 16

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Eight of the sixteen teams taking part in the tour-
nament, as well as the match officials, will step onto
the pitch in ClimaLite apparel, the adidas line of
advanced moisture-wicking fabrics. Furthermore, all
goals will be scored with the official matchball, the
adidas EQUIPMENT Terrestra Silverstream. And some
of the world’s most talented players will be equipped
with adidas’ new star, the EQUIPMENT Predator®
Precision shoe.
This soccer shoe, the most advanced in the world today,
is further proof of adidas’ dedication to soccer which
goes back to the very beginnings of the company. The
new shoe combines Predator®technology, the Exchange-
able TRAXION®outsole and the adidas footwear philos-
ophy of manufacturing shoes to fit exactly the shape
of the human foot. Exchangeable TRAXION®, patented
by adidas, is designed for soft ground and features eight
exchangeable magnesium TRAXION®studs and two
fixed center studs. With this design, the outsole can be
customized, which is truly a revolution in soccer shoes.
Some of the world’s top players have helped to develop
and test the new shoe. Their verdict? The best yet.
Expanding the boundaries of soccer, as with all sports,
is what keeps it alive for the players and for the fans.
Everyone wants faster, more accurate and more exciting
play. At this year’s Euro 2000™ championship, the first
major sporting event of the new millennium and the
highlight of the year in soccer, their wish can be granted
– due in great part to several technological innovations
from adidas.
Soccer in the New Century
12
adidas