Adidas 1999 Annual Report Download - page 29

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Since their launch, Taylor Made’s patented
InerGel golf balls have taken more market share
than any other new golf ball entrant. This resilient
material enables the balls to produce a unique
combination of driver distance, iron spin control
and feel around the green.
Taylor Made is again demonstrating its club design
leadership. The SuperSteel line of metalwoods makes
use of a new, very high-strength steel alloy which allows
the new SuperSteel clubs to be 20% larger, better
performing and superior feeling.
The benefits of SuperSteel are not confined to metal-
woods only. The newly launched SuperSteel irons make
use of the same strong steel featuring a thinner face
and a lower center of gravity. The result: ease of play
and superior feel.
Both the SuperSteel irons and metalwoods use the
latest generation of Taylor Made’s proprietary Bubble
shaft. Invented, designed and refined by Taylor Made to
work with the SuperSteel clubheads, the Bubble shaft
has been called the most sophisticated shaft in golf.
The Taylor Made range is complemented with the Fire-
Sole metalwoods and irons. The Titanium FireSole metal-
woods are for those demanding very high performance
and the ultimate in technology. Tour-proven, they con-
tinue to be among the top-selling woods in the market.
FireSole irons feature titanium, tungsten and steel con-
struction used to optimize performance for the different
segments of the iron set.
Taylor Made has also pioneered a new type of golf club
that is gaining more and more notoriety. This is called
the Rescue club. It’s a club with unique size and appear
-
ance to be used as a replacement for long irons or fair-
way woods. It has the power of a fairway wood, the
accuracy of an iron, and an unmatched level of versa-
tility. Constructed of strong, yet light titanium along
with a high-density tungsten sole, the Rescue has an
extremely low center of gravity. This easy-to-play club
has received rave reviews by the golf media and has
become widely used on the professional tours. The
Rescue club carries on Taylor Made’s tradition of innova-
tion driven by performance technology.
The InerGel golf ball
25
Taylor Made