eBay 2001 Annual Report Download - page 11

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Please find page 11 of the 2001 eBay annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Feature Fees
Seller Feature Description Feature Fee
Home Page Featured Item is listed in a Special Featured section and is also
rotated on the eBay home page. $99.95
Featured Plus! Item appears in the category's Featured Item section
and in bidder's search results. $19.95
Highlight Item listing is emphasized with a colored band. $5.00
Bold Item title is listed in bold. $2.00
Buy-It-Now Allows the seller to close an auction instantly for a
speciÑed price. $0.05
Final Value Fees
Sale Price Final Value Fee
Up to $25 5.25% of sale price
$25.01 to $1,000 Above plus 2.75% of amount over $25
Over $1,000 Above plus 1.5% of the amount over $1,000
Trust and Safety Programs
We have developed a number of programs to make eBay users more comfortable dealing with
unknown trading partners and completing commerce transactions on the Internet.
Feedback Forum
eBay's Feedback Forum encourages every user to provide comments and feedback on other eBay
users with whom they interact and oÅers user proÑles that include feedback ratings and incorporate user
experiences. Every registered eBay user has a feedback proÑle containing compliments, criticisms and
other comments by users who have conducted business or interacted with the person. The Feedback
Forum requires feedback to be related to speciÑc transactions and provides an easy tool for users to match
up transaction numbers with the user names of their trading partners. This information is recorded in a
feedback proÑle that includes a feedback rating for the person and comments from other eBay users who
have interacted with that person over the past seven days, the past month, the past six months and beyond.
Users who develop positive reputations will have a color-coded star symbols displayed next to their user
names to indicate the number of positive feedback ratings they have received. Before bidding on items
listed for sale, eBay users are encouraged to review a seller's feedback proÑle to check their reputation
within the eBay community.
The terms of our user agreement prohibit actions that would undermine the integrity of the Feedback
Forum, such as a person's leaving positive feedback about himself or herself through multiple accounts or
leaving multiple negative feedback for others through multiple accounts. The Feedback Forum has several
automated features designed to detect and prevent some forms of abuse. For example, feedback posting
from the same account, positive or negative, cannot aÅect a user's net feedback rating (i.e., the number of
positive postings, less the number of negative postings) by more than one point, no matter how many
comments an individual makes. Also, a user can only leave feedback for completed transactions. Users
who receive a suÇciently negative net feedback rating have their registrations suspended and are unable to
bid on or list items for sale. We believe our Feedback Forum is extremely useful in overcoming initial user
hesitancy when trading over the Internet, as it reduces the anonymity and uncertainty of dealing with an
unknown trading partner. See ""Risk Factors Ì We are subject to risks associated with information
disseminated through our service.''
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