Telus 2013 Annual Report Download - page 9

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 Going to market as one team under a common brand, executing a single
strategy.
A consistent focus on the strategic imperatives guides our actions and contributes to the
achievement of our financial goals. See our discussion in MD&A Section 2.2 Strategic
imperatives. To advance our long-term strategic initiatives and address near-term
opportunities and challenges, we set new corporate priorities each year. See MD&A
Section 3: Key performance drivers for our 2013 corporate priorities and progress, as
well as our 2014 corporate priorities.
Business overview
Our principal markets, services and products and competition overview are described in
MD&A Section 4.1 Principal markets addressed and competition. Further details related
to competition can be found in MD&A Section 10.2. Competition.
Our assets and resources, including employees, brand and distribution methods,
tangible properties (such as our telecommunications networks and network facilities),
intangible properties (such as brand and wireless spectrum licences) and an overview of
foreign operations are discussed in MD&A Section 4.2 Operational resources.
Intellectual property, which we own or for which we have been granted the right to use,
is an essential asset for TELUS. Intellectual Property enables us to be known and
recognized in the marketplace through our brand style, trade dress, domain names and
trademarks. It protects our know-how and innovative software, systems, processes and
method of doing business through copyrights, patents and information treated as
confidential. It also helps us to increase our competitiveness by fostering an innovative
work environment. Each form of intellectual property is important to our success. For
instance, the TELUS brand plays a key role in product positioning and our company’s
reputation. It is the reason people choose us. TELUS aims to maximize the value of
TELUS’ intangible assets in the areas of innovation and invention by ensuring that they
are adequately used, protected and valued. Further information on recognized tangible
and intangible properties can be found in MD&A Section 8.1 Critical accounting
estimates.
Further details on our employees are provided below under Employee relations and
further details on our wireless spectrum licences are provided below under Regulation -
Radiocommunications authorizations and spectrum licences.
For revenue and other financial information on the two most recently completed financial
years with respect to our wireless and wireline businesses, see MD&A Section 5.4
Wireless segment and Section 5.5 Wireline segment.
An overview of the Canadian economic environment and the telecommunications
industry can be found in MD&A Section 1.2 The environment in which we operate and
Section 9: General outlook and assumptions. Seasonal trends that have impacted us are
described in MD&A Section 5.2 Summary of quarterly results, trends and fourth quarter
recap.
We are committed to corporate social responsibility and achieving sustainable growth.
Our environmental objectives, targets and performance are monitored and reported