Pentax 2015 Annual Report Download - page 7

Aiming for Medium-Term Growth
Aiming for Expansion in Global Market Share
The global market for eyeglass lenses is expected to grow at between 2% and 3% annually for the coming few
years. In emerging markets of Asia and South America, we anticipate higher market growth fueled by better access
to health care and the rapidly expanding middle-class population. The demographic trend of aging population in
Europe and North America will continue. This will impact the growth of progressive lenses and other high-end
products as well as customized products. Overall, the global market is expected to show steady expansion. Amid
this environment, we think that HOYA, which ranks No. 2 internationally, is in an excellent position to accelerate its
growth. We will, therefore, focus on increasing our share in the markets of the industrialized countries, expanding
our coverage of the emerging markets, and increasing our global share..
In this year’s annual report, we have included a feature article on eyeglass lenses, which HOYA is now focusing on
as its growth driver. In this feature, we want to communicate HOYA’s strengths in this business by introducing
some of the employees who work in HOYA’s manufacturing plants and sales locations around the world—people
like these who have been the source of HOYA’s strength over the more than 60 years it has been in the eyeglass
lens business.
Growth Potential of the Eyeglass Lenses Business
We look forward to your continuing understanding and support of HOYA’s business activities and hope you will
watch with anticipation our growth in the years ahead.
Girts Cimermans
Executive Officer Vision Company President
Progress toward Integrating the Seiko Eyeglass Lenses Business
In February 2013, HOYA acquired an eyeglass lens development and manufacturing business from Seiko Epson.
Over approximately the last two years, we have completed the integration of these manufacturing and
development functions with HOYA. In manufacturing, we optimized our production systems by consolidating Seiko
Epson’s plants, which were in separate locations in Japan and the Philippines, and focused on structuring a joint
production system with HOYA’s existing plants. In development, we realized increased productivity in
manufacturing in a short period of time by making use of the different product development technologies and
manufacturing technologies of the two companies. Looking to the future, we are expecting that this will bring new
possibilities for product development.
In marketing, we will position SEIKO eyeglass lenses as the premium brand and focus on expanding sales in
Europe, the Americas, and other developed markets. SEIKO eyeglass business due to its strong brand recognition
has significant opportunities to expand outside Japan. Following the recent integration, we think it will be possible
to expand SEIKO brand sales at an accelerated pace by leveraging the geographical footprint of HOYA.
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