Pentax 2015 Annual Report Download - page 19

HOYA’s Future Growth Strategies in Asia-Pacific
HOYA Vision Care’s business model starts from a point of GDP per capita of
about US$3,000. In this sense, China, with its higher GDP per capita, offers
both a large so-called economic zone as well as a developed premium zone.
The premium zone in India is another promising opportunity.
China is a key market in which HOYA is rolling out these three brands to
targeted segments. China is a huge and important market with as many as 400
million persons with myopia, and, based on some 20 years of experience on
the ground, HOYA is the leader in the progressive lens market there. At the
same time, the overall market penetration of progressive lenses in China is still
only about 2%, representing a substantial opportunity for growth. It is essential
for us to maximize this market growth opportunity that HOYA continuously
launches new series of progressive lenses from the entry level to the high-end
level drawing on our advantages that we have gained though global markets,
including our technology for design , our training to opticians, and sales and
marketing know-how.
In Shanghai, HOYA has for a number of years operated a facility named “HOYA Academy” which provides opticians in China with in-
depth training for overall skills for progressive lenses from selling, fitting, edging, and dealing with customers’ complaints. This
training is one of the key marketing activities to develop the progressive lens market in China because the enlightenment of the
opticians is necessary for growth of sales for progressive lenses.
Integration with SEIKO Eyeglass Lenses
The eyeglass lenses business of SEIKO also includes frames. Therefore, rather than offer lenses and frames separately, we are
offering eyewear solutions with frames plus lenses. SEIKO is a well-known brand that has built its reputation among consumers for its
watch products.
By including SEIKO Optical Products, Inc. within the scope of HOYA’s consolidated financial statements, we are now positioned to
further develop two well-known brands, namely, SEIKO and PENTAX in all regions.
As HOYA Vision Care Company has developed its eyeglass lens business in Asia for many years, it has built a favorable reputation as
an eyeglass lenses manufacturer for the high quality of its products and the excellence of its services. HOYA is working to expand its
business activities in Asia by further developing these two brands, SEIKO and PENTAX, that are well-known among consumers,
In addition, in developing the SEIKO brand business, HOYA will draw fully on the capabilities of its plant in China and work to realize
maximum synergies.
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