Pentax 2012 Annual Report Download - page 62

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The digital camera market is the main consumer of optical glass, and the market
was growing rapidly for over ten years. On a volume basis, shipments of compact
digital cameras continue to increase, but product unit prices have plummeted, so
on a value basis, shipments have declined since their peak in 2008. By contrast,
the single lens camera market is riding a tailwind provided by the popularity of
mirrorless models, and it is expected to continue growing for the foreseeable
future.
Most cameras use HOYA's optical glass (prior to being processed in lenses) or
our lenses. As touched on above, the secret of our strength is an integrated
production system that can mass produce high precision lenses from the glass
materials we develop. Compact cameras and digital single lens cameras are
expected to continue to get smaller and lighter. As this takes place camera
lenses will need to offer higher precision and greater functionality. As the leading
company in optical lenses, HOYA will continue working to improve R&D and
manufacturing technologies to enable us to provide superior products, from high
added-value glass to lenses.
Digital cameras will likely continue to play an important role in people's lives.
Global demand is also expected to continue alongside growth in emerging
markets. Compact cameras with higher and higher zoom power will continue to
be the trend as well, so growth in this lens market is also expected.
A
t the same time, looking at other sectors, demand growth is also anticipated in
CCTV cameras (security cameras) and car cameras, for example. CCTV cameras