Pentax 2012 Annual Report Download - page 58

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Co
py
ri
g
ht 2012 © HOYA CORPORATION
Lens Simulation Center
One of the key strategic objectives for HOYA eyeglass lens division which will
represent the core driver for future growth is to become the fastest-growing
supplier of progressive lenses [PAL] worldwide.
To reach this objective, localization of Free-Form technology and Premium
A
nti-Reflection coatings is an important initiative taken by HOYA since 3 years
ago and accelerated in the last quarter of the FY ended March 2012 as part of a
significant expansion of Local RX Labs production capacities and capabilities. At
the same time, HOYA will continue to bring in the market new and innovative PAL
designs and technologies as a result of focused R&D activities and close
cooperation with specialized academic partners.
Leveraging on a wide and strong distribution network, as well as trustworthy
relationship with its customers worldwide, HOYA will focus to grow its customer
base both with Independent Opticians and Retail Chains.
A
lso, with a rapid expansion of “digital” media, increase in product complexity and
a demand for continuous education, HOYA will continue to provide the tools and
the knowledge to support its customers for achieving better business
performance, especially in the field of prescribing and selling value added lenses.
To reach this goal, HOYA developed a robust, comprehensive and dynamic
palette of New Media Tools and established state of the art Education and
Experience Centers opened in Budapest, Shanghai and Malaysia.
HOYA will continue its quest in pursuing growth in the key emerging markets by
building on its Multi-Brand / Multi-Channel strategy with a special focus on China,
India and Brazil.
Part of this growth is supported by a recently initiated M&A campaign, with a first
project accomplished on April 2nd, when HOYA announced the acquisition of
Optotal HOYA S.A., its exclusive partner in Brazil. As a result, HOYA now
operates the largest prescription lens (Rx) laboratory and one of the largest
wholesale distribution networks in the ophthalmic lens market in Brazil
.
The acquisition of Optotal was an important step for HOYA in setting the basis for
future growth within the BRIC countries and it is one of the multiple M&A projects
started by HOYA in various markets, with existing partners or industry players.
Stronger than ever, with a highly motivated and passionate team, ambitious
growth objectives and sustainable strategies, HOYA is ready to challenge the
Global growth strategies
industry leadership position in the coming years.