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59
Panasonic Corporation 2010
Financial Review
Sales Results by Region
Sales in the domestic market amounted to 3,994 billion
yen, down 2% from 4,082 billion yen in fiscal 2009,
although sales gains were recorded in flat-panel TVs and
refrigerators due to the positive effect of “eco-point”
economic stimulus program. This sales decline was
due mainly to a sales decrease in mobile phones,
semiconductors and batteries.
Overseas sales amounted to 3,424 billion yen, down
7% from 3,684 billion yen in the previous fiscal year.
There were sharp sales declines particularly in AV prod-
ucts such as flat-panel TVs and automotive electronics.
By region, sales in the Americas amounted to 918
billion yen, down 8% from 997 billion yen in fiscal 2009.
This was due mainly to sales declines in information and
communications equipment and home appliances, and
the effect of exchange rate fluctuations, although sales in
AV products such as flat-panel TVs and digital cameras
were favorable.
Sales in Europe amounted to 771 billion yen, down
20% from the previous year’s 963 billion yen, suffered
from weak economic demand in eastern Europe and
Russia. This was due mainly to a sales decrease of auto-
motive electronics and home appliances, although sales
of digital AV products such as flat-panel TVs and digital
cameras were favorable.
In the Asia and Others region, sales increased 1%
to 1,735 billion yen, from the previous year’s 1,724
billion yen. In Asia, this was due mainly to an increase in
sales of numerous products, including flat-panel TVs, air
conditioners and washing machines, thanks to strong
market conditions.
Breakdown of Sales by Region
Millions of yen
2010 2009 2008
Domestic Sales ................................................................................................. ¥3,994,379 ¥4,082,233 ¥4,544,772
Overseas Sales:
North and South America ............................................................................... 917,898 996,647 1,250,677
Europe ........................................................................................................... 771,251 962,981 1,212,971
Asia and Others ............................................................................................. 1,734,452 1,723,646 2,060,508
Total ........................................................................................................... 3,423,601 3,683,274 4,524,156
Total .................................................................................................................. ¥7,417,980 ¥7,765,507 ¥9,068,928