Panasonic 2010 Annual Report Download - page 33

Download and view the complete annual report

Please find page 33 of the 2010 Panasonic annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 72

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72

businesses, offering well-balanced products in terms of
comfort and eco-consciousness such as LED lighting
products, for comfortable living and eco performance.
m PanaHome
PanaHome is developing its business under the basic con-
cept of offering “Eco-Life Homes” that provide people- and
environment-conscious living spaces. PanaHome centers on
detached housing, asset management and home remodel-
ing businesses, emphasizing safety and security, health and
comfort, and energy generation and conservation.
Actively Offering People- and Environment-conscious
Homes With Superior Quality and Design
In fiscal 2010, PanaHome actively developed “Overnight-
stay Model Homes” and built business relationships by
strengthening collaboration with Panasonic electric dealers.
However, the housing market remained weak, leading to a
decrease in sales.
In the detached housing business, PanaHome diligently
pursued its superior environmental performance and
energy conservation technologies, including solar power
generation systems and all-electric home design fixtures. In
particular, it focused on promoting homes fitted with solar
power generation systems as a standard feature. These
systems have garnered attention due to a government
subsidy program and doubling of the feed-in tariff. In rec-
ognition of strong acceptance for these activities,
PanaHome won the House of the Year in Electric 2009
prize of excellence, receiving a House of the Year award for
the third consecutive year. To secure orders, PanaHome
also introduced a range of new homes boasting superior
environmental performance and quality, including homes in
step with the Japanese government’s long-life housing-
policy priorities at affordable prices.
In the asset management business, PanaHome
expanded its customer base by launching a rental apartment
housing package that enables owners to secure high returns
by altering property specifications and making other
changes. In medical and welfare facility construction,
PanaHome promoted senior-citizen housing initiatives. Nota-
bly, in recognition of PanaHome’s extensive expertise in
property management and construction, three of its propos-
als were adopted in a public tender for a model project for
the stable provision of housing for the elderly sponsored by
the Ministry of Land, Infrastructure, Transport
and Tourism in Japan.
Going forward, PanaHome will continue to
build long-life homes to capitalize on the
Japanese government’s stimulus program
designed to boost housing demand. This pro-
gram includes tax breaks on mortgages and
an “eco-point” economic stimulus program for
housing. PanaHome offers the quality and
design to maintain high property values over
the long term, and to enhance environmental
performance using cutting-edge energy gen-
eration and conservation technologies such as
the Double Power Generation system, which
combines a solar power generation system
with the “Ene Farm” home-use fuel cell.
Double Power Generation system
This combines a solar power generation system with the “Ene Farm”
home-use fuel cell to achieve large heating and lighting cost sav-
ings, as well as CO2 emissions reductions.
NEW฀EL•SOLANA฀
This house was awarded the House of the Year in Electric 2009 prize of excellence.
Natural gas
Power meter
Power conditioner
(Converts DC into AC)
“Ene Farm” home-use fuel cell
Solar panel module
Distribution panelboard
Solar power generation monitor
Purchase power
from grid
Sell power
to grid
31
Panasonic Corporation 2010
Business Review and Strategies