Panasonic 2010 Annual Report Download - page 39

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Topics
m Americas
Aggressively Promoted Full HD 3D PDPs at Vancouver
2010 Olympic Winter Games
At the 2010 Olympic Winter Games held in Vancouver, Canada, in
February 2010, as one of the Official Worldwide Olympic Partners,
Panasonic supplied numerous large screen professional display systems,
AV security camera systems, HD visual communication systems, and
other equipment. Panasonic has been actively contributing to the
Olympic Games for more than 20 years dating back to the 1988 Calgary
Olympic Winter Games in Calgary, Canada. In Vancouver, Panasonic
established the Panasonic Olympic Pavilion at the Olympic Winter Games
Live Site, where the Company showcased 3D and other cutting-edge
audio-visual technologies during the Games. Panasonic’s Full HD 3D
Theater featuring two 103-inch full HD 3D PDPs was very well received
by visitors.
m Europe
Sales Company in Turkey Established to Lay Growth
Foundations in New Strategic Markets
June 2009 saw the establishment of a sales company, Panasonic
Elektronik Satis A.S. (PTR), in Turkey, which is part of the so-called
MINTS+B,*2 a group of newly emerging markets after BRICs+V.*1 PTR is
conducting sales activities focused on growing retail channels such as
Pan-European electric multiple retailers and prominent local electric
multiple retailers, mainly in Turkey’s four major cities: Istanbul, Ankara,
Izmir and Antalya. In terms of product line-up, in addition to digital cord-
less phones where Panasonic has long held a high market share, PTR is
boosting sales activities with the goal of capturing a double-digit market
share during fiscal 2013 mainly in digital AV products such as flat-panel
TVs and digital cameras.
*1 BRICs+V: Brazil, Russia, India, China and Vietnam
*2 MINTS+B: Mexico, Indonesia, Nigeria, Turkey, Saudi Arabia and the Balkans
(Saudi Arabia was added to this second-tier group of emerging nations, hence the
name change from MINTs+B to MINTS+B.)
m Asia and China
Appliance R&D Base Established in China
In June 2009, Panasonic established Panasonic Home Appliances R&D
Center (Hangzhou) Co., Ltd. This new appliance R&D base will bolster
product appeal in the Chinese market by conducting R&D closely aligned
with market needs, as well as underpin the global development of
Panasonic’s appliance business. It will work closely with the China Life-
style Research Center, which Panasonic established in March 2005, to
develop products based on local consumer lifestyles.
Panasonic’s LED large screen display systems at
the Olympic Winter Games Live Site.
Outdoor advertising of a Panasonic digital camera
(top) and flat-panel TV (bottom) in Istanbul, Turkey.
Ribbon-cutting ceremony for the launch of the new
R&D center in Hangzhou, China.
37
Panasonic Corporation 2010
Overseas Review by Region