Panasonic 2010 Annual Report Download - page 37

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difficult as customers worldwide continued to curb invest-
ment. Amid these circumstances, Panasonic maintained a
leading global market share in surface mounting equipment
and other fields by differentiating its products in terms of
enhanced functions.
In surface mounting equipment, Panasonic launched a
full dual lane mounting system as a next-generation plat-
form offering outstanding function, flexibility and area pro-
ductivity as well as future-proofing. By combining the
“NPM-DSP （Next Production Modular - Dual Screen
Printer）” and “NPM,” this system conveys printed circuit
boards (PCBs) on two lanes, which can handle the mass
production of single modules as well as the mixed produc-
tion of various different types of PCBs and simultaneously
print on the front and rear.
Accelerating Development of Emerging and Other
Markets
While strengthening products, Panasonic is improving its
service structure, centered on emerging markets, as it contin-
ues efforts in new markets. Additionally, Panasonic will make
environmentally-conscious mounting system proposals that
increase productivity and quality while reducing resource and
energy use in mounting manufacturing facilities.
m Factory Automation
In the factory automation (FA) business, Panasonic supplies
manufacturing systems that support the production of
advanced electronic equipment, and is improving the perfor-
mance of mounting equipment as well as its advanced tech-
nology in circuit manufacturing technology. This contributes
to customers’ businesses through the proposal of various
solutions. For example, Panasonic helps make mobile
phones, notebook PCs, flat-panel TVs and other products
smaller and more sophisticated as well as compatible with
digital technologies. The Company’s solutions also raise the
operating rate of mounting lines and mounting quality. More-
over, in recent years, Panasonic has been strengthening its
eco-solutions which yield plant CO2 reductions.
Full-scale Market Launch of Full Dual Lane Mounting
System
In fiscal 2010, order conditions improved in the East Asian
market, led by China, although business conditions were
Other
12%
m Percentage of
Fiscal 2010 Sales
Fiscal 2010 Results (Fiscal 2009 results are in brackets)
m Sales
m Segment Profit
Profit/sales ratio
¥1,012.2 billion
(¥1,071.7 billion)
¥19.7 billion
(¥23.9 billion)
1.9% (2.2%)
Dual Screen Printer “NPM-DSP”
This printer has won rave reviews for providing a means of improv-
ing throughput thanks to zero changeover time and alternate mount-
ing on two lanes even with different types of PCBs and large
differences in the number of components on the front and rear.
FA Business (Mounting Equipment) Global Network
Panasonic provides services of a uniform quality worldwide
thanks to a strong network.
Europe
China/East Asia
Japan
North/South
America
Number of bases (as of April 30, 2010)
Manufacturing 3
Services 43
Sales 35
Technical center 11
Germany, France, Spain, Italy, Austria,
Hungry, Czech Republic, Russia
Singapore, Thailand, Malaysia,
India, Vietnam, Philippines
China, South Korea,
Taiwan
USA, Mexico,
Brazil
South Asia
35
Panasonic Corporation 2010
Business Review and Strategies