Panasonic 2010 Annual Report Download - page 29

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Leading the World Market in HD Picture Quality for
Automobiles
In fiscal 2010, sales recovered from the previous fiscal year
thanks mainly to a rebound in auto sales instigated by
government initiatives around the world to spur new car
purchases, as well as the lowering of expressway toll
charges in Japan, which stimulated demand for ETC termi-
nals. New car navigation system products also drove sales.
Strada F Class, for example, won high marks as the first
car navigation system to deliver HD picture quality in com-
bination with the world’s first in-car Blu-ray Disc player.
Panasonic also bolstered its product lineup with the
aggressive launch of new products such as portable
Strada Pocket car navigation systems.
With demand rising for eco cars, Panasonic’s device
business also turned in a strong performance.
Expanding Business in Emerging and Other
Global Markets
As the auto industry undergoes a major shakeup,
Panasonic is vigorously working to expand its business
domains by strategically drawing on its extensive store-
house of technologies and devices. Panasonic contributes
to the manufacture of new vehicles through its global auto-
motive electronics business in fast-growing emerging and
other markets.
Besides enabling users to watch programs recorded on
Blu-ray Disc-enabled DIGA recorders, the VIERA Keitai
series features cameras with enhanced functionality,
including high-speed auto focus and Intelligent Auto (iA)
mode. Also, Panasonic captured market share by devel-
oping stylish and simple volume-zone handsets emphasiz-
ing basic functions.
Growth With Next-Generation “LTE”*1-Compatible
Products
In December 2010, NTT DOCOMO plans to roll out ser-
vices using “LTE,” a next-generation mobile communica-
tions system. Since “LTE” is expected to become a global
standard, Panasonic will develop and provide carrier base
stations*2 and mobile terminals*3 in this field, and continue
to contribute to the growth of the global mobile communi-
cations business.
*1 Long Term Evolution; a next-generation high-speed mobile
communications system. This will enable data communications rates of
up to 100 Mbps.
*2 Development in collaboration with Nokia Siemens Networks.
*3 Panasonic is developing LTE terminal transmission technology in
collaboration with NTT DOCOMO, INC., Fujitsu Limited, and NEC
Corporation.
m Automotive Electronics
In the automotive electronics business, Panasonic operates
in wide-ranging fields, from car navigation systems to key
devices such as engine control units and batteries for eco
cars. As interest rises in green and safer vehicles, automo-
tive electronics are expected to fulfill a wider range of roles,
highlighting the considerable growth potential.
docomo STYLE series P-02B for NTT DOCOMO
“Rich and cute” swing/slider phone boasting an easy-to-operate
touch-screen camera.
Car navigation systems
(Left) The CN-HX3000 model is high definition-enabled and features
a 7-inch wide-screen XGA monitor.
(Right) The CY-BB1000 is the world’s first in-car Blu-ray Disc player.*
* As of August 1, 2009; as an in-car device. Panasonic estimate.
HDMI connection
27
Panasonic Corporation 2010
Business Review and Strategies