Panasonic 2010 Annual Report Download - page 30

Download and view the complete annual report

Please find page 30 of the 2010 Panasonic annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 72

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72

m Household Appliances/
Refrigeration, Air Conditioning
and Heating
Panasonic offers safe, reliable and well-liked products and
services in the field of people’s daily living closely linked to
clothing, food and housing. It also develops products
tailored to people’s lives and enhances environmental
performance.
Home Appliances
Popular Eco-Conscious Products and Products
Satisfying Local Needs
In fiscal 2010, sales in this business declined because of
lower demand resulting from the global economic reces-
sion since the previous fiscal year, as well as the impact of
sluggish room air conditioner sales during unseasonable
weather. In Japan, however, refrigerators, room air condi-
tioners, tilted-drum washer/dryers and other product
models featuring “ECO NAVI,” which automatically saves
electricity depending on the mode of use, won strong
support as appliances with a high level of environmental
performance, thereby driving sales. Sales were especially
strong for large refrigerators with a capacity of 400 liters or
more, which benefited from the “eco-point” system in
Japan, which is designed to make government-designated
environmentally-conscious appliances a more attractive
purchasing option. Newly launched upright washing
machines also sold well, with their water-saving ability
based on the “eco wash” system and washing mode for
delicate clothes well received by consumers. As a result,
Panasonic’s mainstay home appliances maintained a high
share of the domestic market.
Overseas, Panasonic washing machines saw strong
sales in China on the back of a Chinese government home
appliance subsidy program. Furthermore, refrigerators and
washing machines launched in Europe in March 2009 have
sold well as consumers have appreciated their industry-
leading environmental performance. Strong sales in
Indonesia, meanwhile, reflected Panasonic’s lower-cost
refrigerators suited to local lifestyles. These refrigerators are
the result of detailed local lifestyle studies and collaboration
with Japanese technicians.
In April 2010, Panasonic restructured the Motor Com-
pany by integrating the Home Appliance and Automotive
Motor and Industrial Motor businesses into the Home
Appliances Company. Panasonic aims to strengthen its
product competitiveness by vertically integrating finished
product manufacturing and devices businesses. At the
same time, Panasonic will accelerate global development
of the home appliances business through greater local
product development and optimization of production sites
around the world. Moreover, in the environment and energy
fields, Panasonic will push ahead with efforts to create new
businesses, in addition to fuel cells.
13%
m Percentage of
Fiscal 2010 Sales
Fiscal 2010 Results (Fiscal 2009 results are in brackets)
m Sales
m Segment Profit
Profit/sales ratio
¥1,142.3 billion
(¥1,222.9 billion)
¥66.5 billion
(¥49.0 billion)
5.8% (4.0%)
A one-door refrigerator developed in Indonesia
This series won an Indonesia Good Design Selection award in
recognition of its classy design and low power consumption, which
takes into account local electricity shortages.
28 Panasonic Corporation 2010
Business Review and Strategies