PNC Bank 2003 Annual Report Download - page 19

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then applying our expertise to
developing ideas and opportunities
to help accelerate their success.
Through this approach, we have
developed deep, lasting and mutually
beneficial client relationships. In 2003,
each Wholesale Banking segment grew
its net client base and maintained its
focus on generating strong risk-adjusted
returns. This led to a 19 percent increase
in noninterest income in 2003, excluding
gains from loans held for sale, and
improved credit quality.
Our fundamental commitment
to our clients also extends to the
quality of their experiences with PNC.
Every year we measure our clients’
satisfaction with, and commitment to,
PNC. Then we set targets and build
action plans to ensure that we are
continuously striving to improve each
and every customer experience.
access to top-tier independent invest-
ment managers with expertise in specific
asset classes and styles. This integrated
approach, using both internal capabilities
— which we continue to invest in and
develop — and external providers,
enables us to tailor diversified portfolios
with greater ability to deliver consistent
performance through all market cycles.
To provide long-term financial
planning, PNC Advisors’ wealth plan-
ners, now available in every market,
work closely with a team of investment,
trust, and banking experts to develop
comprehensive solutions for our clients.
PNC Advisors delivers its capabili-
ties through an extensive network of
115 offices in 20 states with approxi-
mately 350 advisors and 445 Hilliard
Lyons financial consultants.
In 2003, we also improved our
revenue/expense relationship without
We believe that the consistent appli-
cation of this client-focused approach
provides us with the best opportunity to
differentiate ourselves and to continue to
gain market share over the long term.
PNC Advisors
When it comes to wealth manage-
ment, clients want a knowledgeable and
trusted advisor to help guide them and
offer sound, objective solutions.
Enter PNC Advisors. We live our
client promise every day: to understand
clients’ unique needs and aspirations, to
always act in our clients’ best interests,
and to judge our success by their success.
As part of our commitment to deliv-
er a broad array of high quality products
and services to our clients, we introduced
separately managed accounts in 2003 as a
complement to our investment manage-
ment capabilities. Our clients now have
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