PNC Bank 2003 Annual Report Download - page 14

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Through an intense focus on the cus- tomer and performance, our diverse
mix of leading businesses delivers
results for customers and shareholders.
Regional Community
Banking
What happens when a business
blends outstanding people with premier
technology and high-quality products
and services?
It delivers excellent customer-
focused service. It provides customers
with an exceptional experience, includ-
ing more access and a broader array of
products. And, of course, it grows.
That’s the strategy our Regional
Community Banking business has
executed with success in recent years.
We start by developing a team that’s
well trained to gain insight into our
customers’ needs and equipped with
the right products and services to
meet those needs.
This team provides seamless
delivery of PNC’s full line of consumer
and small business financial services
through all of our channels, including
more than 700 branches and 3,500
ATMs — the 6th largest bank ATM
network in the country.
We have focused our efforts on
attracting checking customers because
these accounts serve as the gateway to
building more valuable relationships.
Through this approach, we grew our
checking account customer base by
four percent in 2003, continuing a
three-year growth trend.
Once we have attracted cus-
tomers, we work very hard to maintain
and grow these relationships. Our
Financial services is all about people and trust.
Customers want to do business with a company that
has the products, technology, insight and experience
to provide the right solutions at the right time.
That’s PNC.
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