PACCAR 2009 Annual Report Download - page 12

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PETERBILT MOTORS COMPANY
Peterbilt earned the highest ranking in the J.D. Power and Associates 2009 Medium Duty
Truck Customer Satisfaction StudySM in the Conventional Medium Duty Truck segment*
due to its superior product quality and outstanding customer support.
Peterbilt celebrated its 70th anniversary in 2009, building on the heritage of “Class Pays by introducing new
products focused on low cost of ownership, increased performance and environmental responsibility.
Peterbilt Models 386 and 384 were updated to include contemporary new interiors and industry-leading
aerodynamics for more efficient operation and exceptional customer value. The Model 384 joined the Model
386 and 387 as EPA SmartWaySM certified vehicles, offering 10-20% fuel savings and 8% lower greenhouse
gas emissions.
Peterbilt’s conventional Models 389 and 388 were offered with a Fuel Efficiency Package that reduces vehicle
drag by up to 24%, delivering a customer benefit of $5,600 in average annual fuel savings.
Peterbilt set a retail market share record by capturing 7.3%
of the medium duty market in the U.S. and Canada. Peterbilt
introduced new medium duty Models 337 and 348 to serve an
expanded range of customers in the Class 6-7 market. The
medium duty product range introduced a new interior and dash
design that incorporates convenient, easy-to-read LED-backlit
gauges; ergonomically designed operating controls; and a
Peterbilt GPS Navigation System that incorporates a five-inch touch screen and an MP3 audio player. All
Peterbilt medium duty vehicles are equipped exclusively with the fuel-efficient PACCAR PX engine.
Peterbilt expanded its range of alternative fuel vehicles in 2009. The new Class 7 Model 337 diesel-electric
hybrid tractor provides customers in the beverage, produce and short haul distribution markets with up to 30%
improved fuel economy. Peterbilt’s low-cab-forward Model 320 Hydraulic Hybrid, designed for vocational urban
applications such as refuse collection, utilizes Hydraulic Launch Assist (HLA) technology to achieve up to 20%
fuel savings and reduced annual maintenance costs. Peterbilt launched new Models 384 and 365, which are
powered by compressed or liquefied natural gas. Peterbilt’s natural gas powered vehicles reduce emissions by
12% and have established the standard for industry quality, durability, productivity and environmental
responsibility.
Peterbilt opened its state-of-the-art PACCAR Technology Center in its Denton, Texas, manufacturing facility
this year. Over 5,000 visitors toured the Technology Center to view Peterbilt vehicles, customer services and
innovative technologies. The exhibit includes PACCAR Winch, PACCAR International, ITD, PacLease, PACCAR
Parts, Dynacraft and PACCAR Financial.
The Peterbilt dealer network expanded to a record 249 locations throughout the U.S. and Canada.
9
The Model 386 successfully merges iconic Peterbilt styling with outstanding aerodynamic
performance. It has been recognized as fuel efficient and environmentally friendly by the EPAs
SmartWay program. The introduction of the PACCAR MX engine in Peterbilt vehicles in summer
2010 will enhance Peterbilt’s industry-leading performance.
* Peterbilt received the highest numerical score among conventional medium duty trucks in the proprietary J.D. Power and Associates 2009 Medium Duty Truck Customer Satisfaction
StudySM. Study based on 1,613 total responses measuring 9 manufacturers. Survey was of principal maintainers and owner operators and measures opinions of primary maintainers
of two-year-old (by model year) medium duty (Class 5, 6 and 7) trucks. Proprietary study results are based on experiences and perceptions of consumers surveyed in June-July
2009. www.jdpower.com