O'Reilly Auto Parts 2011 Annual Report Download - page 4

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The Open Road. With the successful integration of our CSK acquisition
squarely in our rear-view mirror, we’re heading to the open road, where
more O’Reilly stores will yield more opportunities – coast to coast.
Driven by exceptional customer service and our proven dual market
strategy, O’Reilly is taking our brand to the next level, one satisfied
customer at a time.
Proven Dual-Market Strategy
We know every customer is important to our company’s
success, so we focus on providing the highest level of
customer service and parts availability to both do-it-yourself
and professional customers in all of our markets across
39 states. To be successful in this strategy we provide our
teams with superior tools, training, and parts availability
that are the foundation of our industry-leading customer
service. Our enhanced level of services ranges from installing
wiper blades for do-it-yourself customers to delivering
hard-to-find parts to professionals so they can exceed their
customers’ expectations. Regardless of the customer, we
will stop at nothing to exceed their expectations.
$80 B
Auto Parts Share
of DIFM Sales
$26 B
Tire Sales
$66 B
Labor Share of
DIFM Sales
$43 B
DIY Sales
Automotive Aftermarket Segmentation
(in billions)
O’Reilly
Addressable
Market
$123 B
O’Reilly Automotive 2011 Annual Report
2
Source: Automotive Aftermarket
Industry Association Factbook