North Face 2013 Annual Report Download - page 21

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POWERFUL BRANDS —Imagewear
Imagewear is the VF business coalition that
includes licensed sports apparel, business and
occupational apparel and uniforms. The business
is comprised of two operating units: Licensed
Sports Group and Image.
In our Licensed Sports Group, professional
athletes and fans alike are “Always Game” with
VF’s Majestic® brand. As the on-field provider of all
Major League Baseball® uniforms, we consistently
set the bar higher with performance, fit and
comfort elements. For both men and women, the
Majestic® brand is the first to bring new graphics
and styles to fanwear. Since no two fan bases are
alike, the brand customizes designs to reflect the
unique passion of each one.
Starting in 2014, National Football League® fans
will also be able to wear the Majestic® brand.
Additionally, we produce high-quality fanwear for
the National Basketball Association®, the National
Hockey League®, the Japan League™ and major
colleges throughout the world. And we’re the
largest licensee of Harley-Davidson® performance
and lifestyle apparel.
On the Image side of the business, we provide
our customers uniform and workwear solutions
to enhance their image, while improving worker
productivity and comfort. Our garments are worn
by millions of workers across a wide range of
industrial, service and government organizations.
You’ll find our industry-leading brands, Red Kap®,
Bulwark®, Horace Small® and Wrangler Workwear™,
hard at work from the firehouse to the warehouse,
from the assembly line to the garage, on patrol
and on the border — and just about everywhere
else work gets done.
The Imagewear coalition had revenue of $1.1 billion
in 2013 and plans to reach $1.3 billion by 2017.