North Face 2013 Annual Report Download - page 12

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POWERFUL BRANDS Outdoor & Action Sports
MORE STYLE. MORE ENERGY.
When the Timberland® brand joined the VF family
of powerful brands in 2011, we made a commitment —
help this brand reach its global growth potential, but
never, ever lose its unique essence. By drawing on the
resources of VF’s powerful platforms, we’ve made
a strong start on doing just that.
The Timberland® brand has a rich history of designing
and engineering some of the world’s most iconic footwear,
apparel and accessories for the outdoor lifestyle. Yet the
brand stands for more than New England ingenuity and
great-looking, well-crafted, innovative products. It also
stands for environmental and social responsibility,