North Face 2013 Annual Report Download - page 18

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POWERFUL BRANDS —Sportswear
Founded in 1983, the
Nautica
® brand is a modern
American classic that captures the spirit of an active
lifestyle. Rich in performance, color and authentic
style, the
Nautica
® brand takes you to the water.
2013 was a good year for our
Nautica
® brand,
with sales up 5 percent, driven by strong direct-
to-consumer sales and international momentum.
The brand was also launched in Russia, Turkey,
Ukraine and Brazil. In 2014, we will grow our
direct-to-consumer business and set the stage
to open full-price stores in the United States.
By 2017, the
Nautica
® brand plans to achieve
$700 million in annual revenue.
Meaningful growth initiatives include the
continued introduction of new products with
performance features, an elevated consumer
connection that amplifies the Nautica® brand’s
unique positioning, and robust e-commerce
and mobile platforms.
$700
million in annual revenue
planned by 2017