North Face 2013 Annual Report Download - page 20

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POWERFUL BRANDS —Contemporary
VF’s Contemporary Brands coalition features
the 7 For All Mankind®, Splendid® and Ella Moss®
brands for consumers who value an upscale
lifestyle. All are known for fashion, innovative
design, luxurious fabrics and unmatched comfort.
The 7 For All Mankind® brand is a California-born
lifestyle brand that designs, makes and markets
premium denim jeans, novelty bottoms, knit and
woven tops, sweaters, jackets and accessories for
discerning men and women globally. Ella Moss®
is a women’s and girls’ fashion sportswear brand
inspired by its L.A. roots. The Splendid® brand
is known for soft, wearable fabric and vibrant
colors worn by women, men and children
in markets around the world.
The U.S. market for these premium products
faced challenges in 2013, primarily due to
weakness in demand for premium denim
products
in high-end department stores. Excluding the
John Varvatos® brand, which was sold in April 2012,
revenues for the Contemporary Brands coalition
in 2013 were down 2 percent from the prior year.
We expect coalition revenues to reach
$645 million by 2017.
$645
million in annual coalition
revenue planned by 2017