North Face 2013 Annual Report Download - page 14

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POWERFUL BRANDS —Jeanswear
REAL. COMFORTABLE. JEANS.TM
The American Heritage® Dictionary of the English
Language defines “wrangler” as “a cowboy or cowgirl,
especially one who tends saddle horses.” Factually
accurate? Yes. But our Wrangler® brand is so much
more than that.
For the millions of loyal consumers around the world
who have purchased jeanswear and apparel from the
Wrangler® brand during the past 67 years, this is a brand
that represents honesty, integrity and getting the job
done. The Wrangler® brand is authentic.