Nissan 2015 Annual Report Download - page 10
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THE MID-TERM PLAN “NISSAN POWER 88”
1
Strengthening brand power
4
Zero-emission leadership
2
Enhancing sales power
5
Business expansion
3
Enhancing quality
6
Cost leadership
SIX STRATEGIES UNDER NISSAN POWER 88
Our commitment is to renew our focus on the overall customer
experience, elevating Nissan’s brand power and ensuring quality
excellence for every person who buys a Nissan car. “88” denotes
the measurable rewards from achieving our plan. We aim to
achieve a global market share of 8% from 5.8% in 2010 and to
increase our corporate operating profit to a sustainable 8%* from
6.1% in 2010.
Nissan is operating its business based on the mid-term plan,
Nissan Power 88, for the fiscal years 2011 to 2016. “Power”
derives its significance from the strengths and efforts we will apply
to our brands and sales.
Nissan is implementing six strategies under Nissan Power 88.
Together with a stronger brand, investments in products,
technologies and global capacity, we aim to achieve Nissan Power
88 and grow further.
* Management pro forma basis based on continuation of proportionate consolidation
of China JV
09
NISSAN MOTOR CORPORATION ANNUAL REPORT 2015
NISSAN POWER 88
CONTENTS
TOP MESSAGE
PERFORMANCE
CORPORATE GOVERNANCE
CORPORATE FACE TIME