Merck 2014 Annual Report Download - page 71
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66 GROUP MANAGEMENT REPORT → FUNDAMENTAL INFORMATION ABOUT THE GROUP → Corporate Responsibility
Responsibility for society
The Group sees itself as part of society, not only at its individual
locations, but also at a global level. Taking responsibility towards
society is an integral part of our entrepreneurial approach. We
believe that we can make an important contribution to the com-
munity through our knowledge, our skills and our products.
Our social responsibility activities are primarily focused on
those areas in which we have specific expertise stemming from
our core businesses. We are thus engaged in health and environ-
mental projects and support education, specifically in the natural
sciences. We provide disaster relief in emergency situations,
especially in those regions in which we operate.
Our subsidiaries are also engaged in a wide variety of local proj-
ects. The company has defined overarching criteria for selecting
projects, while the decisions concerning specific local projects are
made by our subsidiaries. In 2014, the Group spent a total of
€50.8 million on community engagement activities. Of the total
monetary and non-monetary donations made by our subsidiaries
in 2014, 61 % went to Emerging Markets (Latin America and Asia,
excluding Japan), 37 % to Europe, as well as 2 % to the North
America and the Rest of World regions.