Merck 2014 Annual Report Download - page 29

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24 MAGAZINE → A crystal clear future
DOREEN HENG LIU, NODE →
NODE (Nansha Original DEsign or NO DEsign) was
established in early 2004. This small and high-quality
design firm in the Pearl River Delta currently employs
ten architects and designers. Doreen Heng Liu is its
principal architect.
AMISH PATEL, MICROSOFT →
A design producer at Microsoft, Patel focuses on the
understanding of how human user interfaces and
interaction languages need to evolve in both software
and hardware.
“What influence do innovative display solutions have
on architecture and on the lives of people in urban
environments?” This question was discussed by ex-
perts at a symposium entitled “Building Innovation –
Displaying Architecture”, which Merck KGaA, Darm-
stadt, Germany, held in Shanghai in November 2014.
The speakers included Adam Greenfield, Doreen Heng
Lui, Amish Patel and Tim Edler, who are quoted here
and on the next page. The symposium was part of
the “Displaying Futures” series, which was launched
in 2011. “Displaying Futures” creates space for inter-
action, interdisciplinary exchange and mutual inspi-
ration for display and material producers, designers,
architects, artists, scientists and experts from other
fields. The aim is to develop scenarios beyond pure
technical approaches that show how constantly
changing human needs with respect to communica-
tion and mobility are impacting the properties of
displays and how display and material producers can
already adapt to these today. In 2015, the symposium
will be held in the United States and thus outside
Asia for the first time.
OUR CHALLENGE AS ARCHITECTS
IS
TO DESIGN USING MATERIALS THAT ARE
SUSTAINABLE, ENERGY-EFFICIENT,
AND REPRESENTATIVE, YET AT THE SAME
TIME INEXPENSIVE. THUS, WE ARE
CON
STANTLY LOOKING FOR NEW PROD-
UCTS
THAT CAN HELP US REACH THESE
GOALS.”
THE FUTURE OF COMMUNICATION
BETWEEN THE DIGITAL AND HUMAN
WORLDS WILL BE FACILITATED BY THE
USE OF DISPLAYS, SMALL AND LARGE.”
DISPLAYING FUTURES 2014
PARTICIPANT IMPRESSIONS