Macy's 2007 Annual Report Download - page 9

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• 2007 annual report
5
Macy’s, celebrating its 150th birthday in 2008, is an iconic American
retailing brand with more than 810 stores operating coast to coast
and online at macys.com. By reflecting and enabling our customers’
lifestyles … by providing fashion and delivering affordable luxury …
by putting the customer first, Macy’s is distinguishing itself as something
truly special on the national retail landscape.
Celebrating the Magic of Macy’s
Clearly, Macy’s is distinctly different from other major retailers. Macy’s
embraces customers and provides an experience that transcends
ordinary shopping. Our heritage includes magical special events – the
Macy’s Thanksgiving Day Parade, Fourth of July Fireworks, flower shows,
fashion extravaganzas, celebrity appearances, cooking demonstrations
and holiday traditions ranging from the arrival of Santa Claus to tree
lightings and animated window displays.
But beyond these signature events, Macy’s delivers magical moments
every day with our merchandise, shopping environment and service.
You’ll see our newest looks in fashion magazines. Our associates take the
extra step to help a customer in need. Turn the corner in a store, and a
display will capture your attention and your imagination. Every year, we
receive tens of thousands of messages complimenting our people and
saluting the shopping experience at Macy’s. It’s all part of the oohs, ahhs
and wows that we’ve been creating since 1858.
Growing Through Localization
Localization is a key component of Macy’s strategic formula for
continued growth and success. Through a process called “My Macy’s,”
we are investing resources in talent, technology and marketing that
will allow us to ensure that each and every Macy’s store is “just right”
for the customer who shops in that location. As we provide for more
local decision-making in every Macy’s community, we will be tailoring
our merchandise assortments, space allocations, service levels, visual
merchandising and special events store-by-store.