Macy's 2007 Annual Report Download - page 12

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8
“Customers look to us
for fashion that is
new and different.”
• macy’s, inc.
New and Unique Merchandise Denes Us
Product is king at Macy’s and Bloomingdale’s. Interesting and
unique assortments attract customers to our stores and keep
them coming back.
Macy’s is more focused than ever before on merchandise that is
either exclusive or in limited distribution. In fact, more than 35
percent of our sales are in brands that are exclusive to us or in
limited distribution.
Macy’s has become renowned for its assortments of
personality-driven brands such as Baby Phat, Calvin Klein,
Carlos Santana, Donald Trump, Emeril, Jessica Simpson,
Kenneth Cole, Marc Ecko, Michael Kors, Phat Farm, Sean John,
Ralph Lauren, Tahari and Usher.
In 2007, in the largest single brand launch in the history of
the company, the exclusive Martha Stewart Collection was
introduced in every Macy’s store. The new brand includes
unique products in housewares and food preparation, bed
and bath, tabletop, and seasonal cooking and decorating, all
inspired by Martha Stewart herself.
And in fall 2008, Macy’s will become the exclusive department
store retailer for Tommy Hilfiger sportswear for men and
women. Expanded Hilfiger assortments will be available on
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