Macy's 2007 Annual Report Download - page 4

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The Drive to
Differentiate
With so many choices today, shoppers are looking
for retailers that stand out from the crowd. That’s
why Macy’s and Bloomingdale’s are aggressively
driving to deliver a differentiated shopping
experience with unique merchandise, fashion
brands, interesting stores, engaging online sites,
excellent service and breakthrough marketing
and special events.
At every level of the business, Macy’s, Inc. is
pursuing ways to be more creative and distinctive
in meeting customer needs and in delivering
exceptional values. Our vision is to operate Macy’s
and Bloomingdale’s as dynamic national brands
while focusing on the customer offering in each
store location. This requires having talented
people in every position who are motivated to
innovate and lead us in new directions.
This Annual Report is a glimpse of the strategies
at work today at Macy’s, Inc. Our goal is to be a
retailer with the ability to see opportunity on the
horizon and have a clear path for capitalizing on
it. To do so, we are moving faster than ever before,
employing more technology and concentrating
our resources on those elements most important
to our core customers.