Macy's 2007 Annual Report Download - page 13

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• 2007 annual report
macys.com and in more Macy’s stores, including through new and
upgraded Tommy Hilfiger shops.
Macy’s also brings customers moments of discovery in niche brands
and categories. The company is rolling out exclusive in-store shops
of fresh, handmade cosmetics, soaps and bath products from Lush.
Robotic machines, first piloted in 2005, will be selling iPods, iPod
accessories and other electronic products in about 400 Macy’s stores
by the end of 2008. And our own Frango chocolates continue to
extend to new items and flavors in stores nationwide.
Through our Rwanda Path to Peace project, macys.com
exclusively offers a collection of colorful baskets hand-made by
Rwandan widows who are survivors of that country’s civil war and
genocide. The baskets provide a lifeline of sustainable income
(“trade, not aid”) to these exceptional artisans while oering our
customers high-quality, unique baskets not available elsewhere.
Private Brands Continue to Grow
Macy’s and Bloomingdale’s own private brands continue to
deliver outstanding quality and value to customers. In 2007,
private brands and labels represented about 19 percent of
Macy’s sales.
Macy’s introduced new collections and items in highly successful
private brands such as I.N.C, Alfani, Tasso Elba, Greendog,
Hotel Collection, Charter Club and Style & Co. Also in 2007, the
company launched three new private brands. They included
Haven by Hotel Collection, eco-friendly products for bed and
bath, such as organic cotton sheets and towels; Epic Threads
fashion for tweens; and Field Gear rugged sportswear and
outdoor products for men.