Macy's 2007 Annual Report Download - page 15
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• 2007 annual report
11
Serving Up New Dining Experiences
In selected locations, restaurants and food service operations within our stores provide customers the
opportunity to rest and refresh during the course of their shopping.
Bloomingdale’s continues to add sit-down restaurant offerings in its new and existing stores across
the country, including the healthful Forty Carrots at the Manhattan flagship and progressive American
cuisine at the new Charlie Palmer at Bloomingdale’s in South Coast Plaza in southern California.
Macy’s also has been piloting new food concepts in selected stores, many of which were developed
by chefs from the Macy’s Culinary Council. In 2007, stores in Florida and California launched quick-
service concepts such as La Brea Bakery shops and newly developed Taste Bars, serving soups, salads,
sandwiches, fresh baked goods, coffee and gelato. Full-service restaurants were opened at Macy’s
during the year by several leading chefs, including Rick Bayless (Frontera Fresco at Macy’s Union Square
in San Francisco).
has to be
customers expect it.”