Macy's 2007 Annual Report Download - page 11

• 2007 annual report
Bloomingdale’s, America’s only nationwide, full-line, upscale
department store, is recognized for its originality, innovation and
fashion leadership. It truly is “Like no other store in the world.” In fact,
Bloomingdale’s is a leading attraction for visitors and tourists coming to
the United States from around the globe. This brand operates 40 stores,
bloomingdales.com and Bloomingdale’s By Mail.
Focusing on an Upscale Niche
Bloomingdale’s is separating itself from the mainstream and
reinforcing its position as an authority for upscale, contemporary
fashion. Customers are attracted by the latest styles from the hottest
brands, such as Armani, Burberry, Jimmy Choo, Juicy Couture,
Louis Vuitton, Ralph Lauren Black Label, Theory and Tory Burch.
Bloomingdale’s shoppers have come to expect and savor variety –
the newest looks from established brands, as well as unique product
from rising young designers.
Supporting these fashion brands are exceptional customer amenities –
international visitors centers, personal shoppers, outstanding fitting
rooms and lounges – elegant events and personalized, attentive
service that strengthen customer relationships and build loyalty.
Growing Through New Stores
Bloomingdale’s has accelerated its growth in recent years with dazzling
new stores that have become instant shopping destinations and
overnight successes. Following openings in fall 2006 in downtown
San Francisco, San Diego’s Fashion Valley and Boston’s Chestnut Hill,
Bloomingdale’s debuted in 2007 in South Coast Plaza in Costa Mesa, CA,
and in Chevy Chase, MD. Bloomingdale’s has announced it will open its
rst store in the Phoenix market in 2009. Each of these new locations
is an exciting store of sleek contemporary design to underscore the
emphasis on fashion. All will feature upscale brands that stand out
in the local market and attract customers who expect a shopping
experience that is beyond the ordinary.
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