Macy's 2007 Annual Report Download - page 17

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Tailoring merchandise by store, part of the My Macy’s
localization strategy in every Macy’s division, is being enabled
by a series of new systems and technology being rolled out
after two years of development and testing. In part, these
systems will allow merchants to more accurately assort each
Macy’s store with items, brands, garment sizes and colors
preferred by customers who shop that specific location.
A Commitment to Sustainability
At Macy’s, Inc., we believe that contributing to a more
sustainable environment is good business practice and the
right thing to do for future generations. As a leading national
retailer with a significant workforce, we have the opportunity
to make a meaningful difference in improving the
environment. And we will do so. But we must operate within
the bounds of good business decision-making so that the
actions we take are measurable, sustainable and enduring.
Our strategies for sustainability include aggressively reducing
wasteful behavior, decreasing our use of scarce resources and
pursuing environmentally friendly solutions whenever we
have the option to do so. Moreover, we are encouraging our
customers, suppliers, employees and communities to join us
in preserving the environment.
Results already are showing. Macy’s, Inc. has reduced its total
energy consumption by nearly 10 percent over the past five
years. We have begun to host solar panels on 28 Macy’s stores
in California. We increased our use of recycled paper by about
10-fold in 2007 alone. And our customer-oriented fundraising
programs in spring 2008 are beneting organizations such
as the National Park Foundation and the National Resources
Defense Council.
“We are running our
business more intelligently,
more efciently and
in ways that are better
for our environment.”
• 2007 annual report