LG 2005 Annual Report Download - page 53

Download and view the complete annual report

Please find page 53 of the 2005 LG annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 74

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74

each country. In China and Russia, we offer LG Festival, a culture-themed road tour designed to present
cultural events to residents of small cities. Our Korea Film Festival held in Kazakhstan was well received
among regional moviegoers. • In addition, we sponsored a charity music concert in Czech, millennium
concert in Spain, and cultural exchange programs in France and the UK, while playing an official sponsor for
the 2005 MTV Europe Music Awards. •
Sports events have special power in unifying people through shared experiences. It is this
motivation that has led LG Electronics to enthusiastically support various sporting events throughout the
world. • The LG Cup Soccer Tournament we have hosted since 1997 became one of our most powerful
brand marketing approaches. It has become broadly popular, attracting a growing number of fans and
strong soccer teams from all over the world. • In 2005, we were an official partner for European and Latin
American preliminary games for the FIFA World Cup Germany 2006. In the Middle East, we held the 2005 LG
Soccer Game for Peace. We supported, as official partner, for the Amsterdam Tournament and the Africa
Nations Cup. • We also continue supporting national soccer teams of Germany, Greece, Hungary, Russia,
and Republic of South Africa and famous professional soccer teams including Sao Paulo FC (Brazil),
Liverpool (UK), Olympic Lyon (France), and Cienciano (Peru). • Our passion also goes to other sports
arenas. We have sponsored the Cricket World Cup and LG International Action Sports Championship. As of
2006, we support the European Ice Hockey Tournament as an official partner.
Power of
Joys and Vigor
50�51