LG 2005 Annual Report Download - page 28

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We want to deliver
more convenience and luxury
in peoples’ lives.
Whether students,
needy neighbors, buyers,
shareholders, or employees, we
want more people to share
in the benefits.
bring changes in our customers’ lives just as our small radio brought great change to the
industrial history of Korea. We want our customers to become happier through our
products and technology. We want them to receive real-time information anytime anywhere
through DMB phones, exchange data through digital TVs, and enjoy entertainment through
internet-enabling EV-DO notebook PCs. While they play Plasma TVs with built-in DVR,
which even allow them to pause or repeat live HD broadcasting programs, their robot
vacuum cleaner takes care of the cleaning and the Internet-enabled refrigerator orders the
grocery. We want to deliver more convenience and luxury in peoples’ lives. Whether
students, needy neighbors, buyers, shareholders, or employees, we want more people to
share in the benefits. This is the motivation that has led to us in driving technological
development to date. Mindful that LG Electronics is made by our customers, we continue
making changes through a challenging spirit.
S.S. Kim
Vice-chairman and CEO
March 2006
LG ELECTRONICS