Konica Minolta 2011 Annual Report Download - page 25

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Business Technologies Business Strategy Going Forward
Under G PLAN 2013, we are targeting sales for the
Business Technologies Business of ¥700.0 billion for
FY March 2014, the final year of the plan. To reach
this target we will continue to launch strong products
in the office and production print fields over the next
three years, with the goal of further increasing our
competitive strength. Our focus for driving growth in
this business will be on the three fields of production
print, emerging markets, and services centered on
OPS.
In production print we will continue to expand our
business domain from our area of strength in light
production to cover medium and heavy commercial
printing also. We will actively seek to form strategic
alliances to achieve this. Moreover, we will concentrate on our customer-oriented approach of acquiring a solid
understanding of our customers' needs by industry type and business categories. In this way, we plan to
achieve the top position in the market for color print volume.
In emerging markets, we will continue to strengthen our position in the Chinese market for office MFPs, where
we have built a strong business foundation. At the same time, we will expand our sales in other regions of Asia,
including India, Indonesia, and Thailand. To achieve this we plan to accelerate our efforts to establish
subsidiaries and to develop a sales network based on them.
In the OPS business, we will strengthen our service capabilities and enhance our global lineup of service
offerings. To achieve this, we will actively seek to promote M&A activities targeting IT services companies. We
also have concluded multi-year global agreements with several global major accounts and received GMA
projects. We will continue to add more as a means of reinforcing our ability to provide services.
By following through on these key policies, we aim to achieve average annual sales growth for this business of
9% in real terms over the three years covered by G PLAN 2013. Our A3 color MFPs, which underpin our
growth, seem well placed to maintain average annual growth in unit sales of 15%, and provide stable revenue.
We also plan on our growth driver, color production print products, achieving average annual growth of 25%
over the three-year period.
KONICA MINOLTA HOLDINGS, INC. 24 ANNUAL REPORT 2011