Konica Minolta 2011 Annual Report Download - page 12

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Growth Strategy Q&A
Certainly no significant growth is expected in the total number of MFPs in developed markets like Japan,
North America and Europe. However, Konica Minolta since the merger has promoted a “Genre-top
strategy” where our focus has been on the sale of high-value-added color MFPs. The shift to color products is set to
gain momentum particularly in the U.S. and European markets, where Konica Minolta has a robust sales
foundation. As for emerging markets where sustained growth is anticipated, our focus is on the release of MFPs
developed especially for these markets and strengthening our sales capabilities. Konica Minolta firmly holds the top
market position in color and monochrome products in China. Going forward, we will use this solid market position
as a springboard for sales expansion centered on color MFPs, as we aim for business growth in step with
expansion in earnings from non-hardware categories.
KONICA MINOLTA HOLDINGS, INC. 11 ANNUAL REPORT 2011