Konica Minolta 2011 Annual Report Download - page 13

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Growth Strategy Q&A
In promoting our “Genre-top strategy” in color products, we have focused on sales to office customers
that require color printouts. The result has been a steady cumulative increase in the number of units
installed in our core U.S. and European color MFP markets. In line with this, the number of color printout pages is
also on the rise, with non-hard sales from services and supplies also holding to a growth trend. Similarly in
production print, we have seen growth in sales volumes for both color and monochrome products, as well as a
marked and continued increase in printing output.
KONICA MINOLTA HOLDINGS, INC. 12 ANNUAL REPORT 2011