Konica Minolta 2011 Annual Report Download - page 16

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Growth Strategy Q&A
LED lighting OLED lighting
In the Sensing Business, in addition to business expansion centered on Asian markets, where production
facilities continue to grow, we are eyeing business expansion in new fields such as solar cell
measurement. As for Industrial Inkjet Business, we will expand our business scale overseas, most notably in
Europe and Asia. Specifically, in the field of components, such as inkjet printheads, we are focusing on Asian
markets with their growing demand for outdoor advertising and other applications, as well as extending and
enhancing our product lineup in the textile field.
Turning to progress on new businesses, first, as an initial step in LED lighting operations promoted under the
Optics Business, we have received orders for a light guiding module for display shelves and will begin shipping in
FY March 2012. Looking ahead, our sights are on establishing innovative phosphor coating technology derived
from our glass material and thin-film technologies, with full-scale commercialization scheduled for FY March 2013.
In Organic Light Emitting Diode (OLED) lighting operations, we are watching to discern the timing for the full-
fledged emergence of this market. In the meantime, we will develop products using both evaporation and roll-to-roll
coating methods. For the evaporation method, we expect to ship products developed by Konica Minolta in the fall of
FY March 2012 by contracting their manufacture to Philips Technologie GmbH (Germany), while we continue
developing the technology for roll-to-roll coating methods products. In organic thin-film photovoltaics, the direction
of future efforts will be decided after technology results from joint development with Konarka Technologies, Inc. are
evaluated in FY March 2013.
KONICA MINOLTA HOLDINGS, INC. 15 ANNUAL REPORT 2011