KeyBank 2006 Annual Report Download - page 10

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Member FDIC. ©2007 KeyCorp.
See, you’ll barely even notice it. One day a week, (doesn’t matter which day, just
pickone)let’strynottospendanymoney.Let’stakethe$1.79wesavehereand
the$3.50thereandputitinsavings.It’sjustalittlebitnow,butovertime,alittle
bit adds up. To a lot. Visit key.com/saveday today.
Monday, Tuesday, Wednesday, Saveday,SM Friday, Saturday, Sunday.
What’s Saveday? It’s part of Key’s new branding campaign launched in early 2007.
Saveday ads like this one are just one component of a multimedia marketing effort helping to
position Key as a bank that is real and relevant to clients, and differentiate it from competitors.
The overall brand promise? Key can help people make better financial decisions.
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