JCPenney 2011 Annual Report Download - page 8

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8
| PRICE
pricing integrity that’s
fair and
square™
3 kinds of pricing.
no games. no gimmicks.
Our approach to pricing has fundamentally
changed. Rather than rely on constant promotions
to attract customers, we’re going to make every
day a great reason to shop jcpenney. With
no coupons, weekend sales or early morning
doorbusters needed to get a great price, we’re
getting out of the pricing war where there are
no winners.
We aren’t going to make anyone jump through
hoops to figure out how or when to get a good
price. We’re going to be straightforward and use
whole dollar prices. By being Fair and Square,
we’ll make shopping simple again so customers
can find all the things they want at prices they’re
willing to pay. It’s simple and the right thing to do.
1 happy return policy.
any item, anytime, anywhere.
it’s that simple.
Our new return policy is equally simple.
We’ll take back any item, anytime, anywhere.
We’re calling it our “happy returns” policy.
If customers want to make a return, we’re going
to give it to them – no hassle.
everyday