JCPenney 2011 Annual Report Download - page 14

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Please find page 14 of the 2011 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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14
re-imagine an entirely new
shopping
experience
jcpenney is radically transforming its stores to create
a dynamic environment that will keep customers coming
back again and again. Our stores are re-energized monthly
to create a sense of newness and excitement. Following
the theme highlighted in our monthly book, stores bring
each month to life with a fresh, clean look and bold color
statements that showcase our must-have items of the season.
Our sales floors now have wider aisles and considerably
less signage so our great merchandise can stand out. These
changes are just the beginning of our plans to revolutionize
the in-store shopping experience at jcpenney.
| PRESENTATION