JCPenney 2011 Annual Report Download - page 15

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15
| PRESENTATION
shop the shops, enjoy the street, visit the square
Starting August 2012, we’ll unveil an inspiring new store environment that, over the next few years, will oer
The Shops for showcasing major apparel and home brands such as Worthington, Liz Claiborne®, Martha
Stewart and more. A dynamic collection of up to 100 Shops will surround The Street, an engaging pathway
through our stores that gives customers a place to browse, relax or simply meet up with friends.
In 2013, we’ll introduce The Square, a re-imagined center core experience. The Square won’t be about selling
products, but rather a gathering place for ongoing attractions and services. By 2015, stores will be uniquely
merchandised with a Street of Shops and a lively Square. Soon, shopping at jcpenney will be unlike anything
that exists in retail today.