JCPenney 2011 Annual Report Download - page 13

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13
| PRODUCT
make yourself at home
with Martha Stewart
Leading lifestyle expert Martha
Stewart has joined forces with
jcpenney to create a unique and
comprehensive retail experience
featuring Martha Stewart products,
know-how and advice. Launching
in February 2013, customers will be
able to visit distinct Martha Stewart
retail stores inside jcpenney
and buy a variety of aordable,
high-quality home and lifestyle
merchandise designed and curated
by Martha Stewart and her team.
Staed by trained associates, the
Martha Stewart stores will also
give customers direct access to
the products and expertise that
have made Martha Stewart such a
trusted household name.
elevating our private brands
As we transform our merchandise oering, the
entire jcpenney merchant, design and sourcing
teams are focused on elevating some of our
most revered private brands by improving
quality and restoring brand integrity. Our teams
travel the globe to create the most exciting
merchandise that complements our unique
assortment of brand and designer partnerships.
Private brands such as Worthington®, St. John’s
Bay®, The Original Arizona Jean Co.® and
Staord® will continue to be one of the many
reasons customers love shopping jcpenney.